What are people saying about you on the web? Do a quick Google search for your name. For regular updates, use the Google Alerts function. It sends you an email when you are mentioned online. It Automates Your Brand Monitoring.
Google Alerts are the easiest way to be notified when new content on a topic of your choice pops up on the Internet. The power of Google search, combined with some customizations and a delivery method of your choosing, make it ideal.
What does that mean for TodayLaunch users? You can integrate these Google Alerts into your TodayLaunch monitors to increase your brand and industry monitoring abilities.
Each TodayLaunch monitor is like a puzzle, made up of search pieces that include Twitter, Google Blog Search, Google News, and RSS feeds. We’ll set up our Google Alert and bring it into TodayLaunch through the RSS feed option. You’ll want to add this additional level of monitoring because Google Alerts function slightly different than a regular Google search. It collects the top search returns with recently published content, and tries to prioritize relevant search returns. This adds the general web, video, and discussion groups to your TodayLaunch monitoring capabilities.
Setting Up A Google Alert
1. Go to the Google Alerts page.
2. Click on the red “Create New Alert” button and enter the search query you want. Use Google Search operators to narrow your search down.
3. You have the option to have the search sent to your email or to a feed. Choose to send it to a feed.
4. Click on the RSS icon to access the feed URL.
5. Add the RSS feed URL to your TodayLaunch monitor. In this example, I am going to add all of these feeds to the monitor named “Todaymade.”
Use Google Alerts to monitor your brand, your industry, your competitors, and your customers for ideas and for opportunities.
Search Operators Are Your Friends
Using the search operators will help you in the long run. Broad and generic searches will only overwhelm you with unnecessary information that you need to sift through. Be as specific as possible in what you want to search and where you want to search (e.g. a specific site, for instance). These are all accomplished through the basic search operators.
Here are a few examples:
- “todaylaunch” site:facebook.com will search public posts within Facebook that mention our search term. This can be done on any site, of course, and not just Facebook.
- inpostauthor:”Bigname Blogger” will grab content based on the author of it. While you might subscribe to the author’s blog feed already, this will help keep you from missing out on guest posts or content written elsewhere.
- inpostauthor:”guest * author” OR inpostauthor:”guest author” will show you sites that allow guest authors, and give you an idea where you might be able to become a guest blogger.
If you want to take it to the next level, you might try some of the more advanced search operatorsand techniques. These will really narrow down your searches and make Google Alerts do a tremendous amount of work for you. Always pay attention to the results of your search, and figure out ways to fine-tune them and weed out the results you didn’t want. Google Alerts can do much of your search-work automatically. Combining them with your TodayLaunch monitors makes that automation as easy as an inbox.